Anchor Text Distribution
See the mix of branded, exact-match, partial-match and generic anchors pointing to a domain.
Enter the domain to analyze. Distribution data is simulated for demo purposes.
Analyzing anchors…
Anchor mix
Why anchor text distribution matters
Anchor text helps search engines understand what a linked page is about. A natural profile contains mostly branded and naked-URL anchors, with moderate partial-match and limited exact-match keyword anchors. Heavy exact-match ratios can look manipulative.
Branded
Company or product name—usually the largest healthy share.
Exact match
Target keyword as the full anchor. Keep this minority.
Generic / naked
“Click here”, “learn more”, raw URLs—common and natural.
How to use this tool
- Enter the domain you want to inspect.
- Click Analyze Anchors to receive a demo distribution breakdown.
- Copy or download the report and compare against competitors or your own history.
Best practices
- Aim for a natural mix dominated by brand and URL anchors.
- Avoid campaigns that force the same exact-match phrase repeatedly.
- When requesting links, prefer editorial context over forced keyword anchors.
- Review anchor profiles after large link-building pushes.
Frequently asked questions
What is a safe exact-match percentage?
There is no fixed rule. Many healthy sites stay well under 10–15% exact match, but context and industry norms vary.
Do internal anchors count?
This tool focuses on external backlink anchors. Internal anchor optimization is also valuable but analyzed separately.