Competitor Link Gap Analyzer
Compare your domain with a competitor to surface link opportunities they have that you may be missing.
Enter both domains. The tool highlights typical gap categories (demo data).
Comparing profiles…
Gap opportunities
What is a link gap analysis?
Link gap analysis identifies websites that link to one or more competitors but not to you. These domains are often realistic outreach targets because they already link to similar businesses in your space.
Directories & lists
Industry directories and “best of” lists that feature competitors.
Guest posts & resources
Blogs and resource pages that have accepted competitor content.
Partners & suppliers
Companies in the same ecosystem that already endorse competitors.
How to use this tool
- Enter your domain and one competitor domain.
- Click Find Link Gaps to receive a demo list of opportunity types.
- Copy or download the summary and use it to prioritize outreach research.
Best practices
- Run gaps against multiple competitors, not just one.
- Qualify each prospect for relevance and authority before outreach.
- Personalize pitches—generic link requests underperform.
- Track acquired links and update the gap analysis quarterly.
Frequently asked questions
Is every gap a good target?
No. Filter for topical relevance, site quality and realistic acquisition chances. Some competitor links are paid, reciprocal or otherwise unavailable.
How often should I re-run this?
Every 1–3 months, or after major content/link campaigns, to catch new opportunities.