NAP Consistency Checker
Verify that your Name, Address and Phone number are consistent across the web—critical for local rankings.
Enter the exact NAP you want to verify. Consistency across citations and your website is a strong local ranking signal.
Checking NAP signals…
Consistency report
Why NAP consistency matters
Search engines and local directories use Name, Address and Phone (NAP) data to confirm that a business is real and correctly located. Inconsistent NAP across your website, Google Business Profile, and citation sites confuses algorithms and can suppress local pack visibility.
Exact match preferred
Use the same spelling, abbreviations, suite numbers and phone format everywhere.
Primary sources
Website footer, contact page, Google Business Profile, Facebook, Yelp, Apple Maps, Bing Places.
Structured data
Mark up NAP with LocalBusiness schema so crawlers can parse it reliably.
How to use this tool
- Enter your official business name, full street address and phone number exactly as they should appear.
- Click Check Consistency to receive a demo consistency score and tips.
- Copy or download the report and audit your live citations and website against it.
Best practices
- Pick one canonical format for phone numbers (e.g. +1 (512) 555-0199) and stick to it.
- Update every citation when you move or rebrand—do not leave old addresses live.
- Use the same NAP in footer, contact page and schema.
- Claim and verify major platforms first (GBP, Apple, Bing, Facebook).
Frequently asked questions
Does slight variation kill rankings?
Minor differences (St vs Street) are often tolerated, but large inconsistencies (wrong city, old phone) hurt trust signals.
What about multiple locations?
Create separate location pages and GBP listings with unique NAP for each branch.